Search Engine Strategies - Amsterdam

Date: 16 March 2009 / 17 March 2009 - Amsterdam, The Netherlands

Search Engine Strategies opens its doors for the first time in Amsterdam, The Netherlands. This event is focussed on the Dutch market and is therefore mainly in Dutch. Speakers are mostly Dutch but we also see internationale names like Kevin Ryan and Anne Kennedy.

Henk van Ess about SES and the l...

Fri 20 Mar 2009, Bas van den Beld

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Henk van Ess about SES and the long tail

SES Amsterdam was hosted by Dutch internet journalist Henk van Ess. We talked to him about SES Amsterdam and a project he was working on. Turnes out Henk proved the Lo...... read more

SES Amsterdam - The Google view

Wed 18 Mar 2009, Mark Farragher

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Mark Berendsen of Google NL starts off his presentation by telling us that Google has been with us for 10 years now. The online search market has experienced a signifi...... read more

SES Amsterdam - Beyond Googling

Tue 17 Mar 2009, Jellert Dekeyser

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My last blogsession is one of a kind. “Beyond Googling: Where will your customers be searching in five years?” This case is presented by Anne Kennedy, s...... read more

SES Amsterdam - Google Analytics...

Tue 17 Mar 2009, Jellert Dekeyser

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After lunch I've chosen to follow the session about 'How to commit Google Analytics in such a manner that your SEM can improve'. Where are we going to find both ...... read more

SES Amsterdam: Anne Kennedy

Tue 17 Mar 2009, Bas van den Beld

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Anne Kennedy is the final speaker of the day. Below the live coverage ... read more

SES Amsterdam: Improve your SEM ...

Tue 17 Mar 2009, Jeffrey Bleijendaal

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SES Amsterdam: Improve your SEM return and conversion

Jen Brown talked about Ad Director; the bid management tool of WebTrends. This tool manages huge campaigns automatically. True complexity of paid searchWhat&rsq...... read more

SES Amsterdam: Using the long ta...

Tue 17 Mar 2009, Jeffrey Bleijendaal

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SES Amsterdam: Using the long tail effectively

This session starts with Frans giving a short summary of facts concerning Internet and specifically search engine users. The important ones are: - Internet ...... read more

SES Amsterdam - Cross Media Effe...

Tue 17 Mar 2009, Jellert Dekeyser

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SES Amsterdam - Cross Media Effect on Search

The second keynote speaker is Franc Goebbels from OMD and discusses the cross media effect on search. He explains that all marketing activities can have an enormou...... read more

SES Amsterdam: The Changing Face...

Tue 17 Mar 2009, Jeffrey Bleijendaal

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SES Amsterdam: The Changing Face of Search

Kevin Ryan (WebVisible / SES dinosaur) was the first to do a keynote presentation at the SES Amsterdam. Kevin spoke about the change of search engine result pag...... read more

Live coverage SES Amsterdam

Tue 17 Mar 2009, Bas van den Beld

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Today in Amsterdam is Search Engine Strategies. This SES is focused on the Dutch Market. Therefore many of the speakers will be telling their story in Dutch. Neverthel...... read more

Next week: SES Amsterdam

Wed 11 Mar 2009, Editors

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Next week Search Engine Strategies is for the first time ever opening its doors in the Netherlands. This SES Amsterdam is a cooperation between the Dutch conference "S...... read more