Will Google+ compete with Facebook?

Mon 1 August 2011 17:00, Blog Competition

Will Google+ compete with Facebook?

The Winner of July is Ursula Christiane Michaelis. Gongratulations! She is studying International Communication at Hanze University Groningen. From her article, she really expressed her own opinions.

However, this article is shortened version because the limited publishing space. We appreciate your support for every participant. So let's have a look of the article!

Is it right that since Google+ is online, the managers of Facebook are sweating more and fearing a great competitor? Or is Google+ too new and Facebook too established in today’s world which causes that Facebook keeps its place on top of all social networks in the world? These are questions, many people, despite their professions, are asking themselves since Google+ is online. In the following article I will try to make it clear why Facebook in my opinion is and will be the most used and successful social network in the world.

Google+ is a social network which has been online since the 28th of June 2011. Many people see this incurrence of a new social network as an attempt of Google to extend itself in the branch of social networks. It provides services like the function that the user can divide his or her contacts into specific groups with the help of so called ‘Circles’.

Another function is called ‘Hangouts’. ‘Hangouts’ are specific chats to which the user can invite his or her ‘Circles’. It is also possible to chat with these circles via video-chat. Facebook has a similar function but the crucial difference is that on Facebook it is impossible to (video)chat with these certain divided groups or at least with more than one person.

On the other hand Facebook has a big advantage of its stable establishment as ‘the most used social network in the whole world’ and in that regard it is very hard for newcomers to challenge Facebook.

To stray off a bit from the facts and services Google+ provides compared to what Facebook provides, Facebook has, despite its stable position and its long lasting success since 2004, a history. A history made up of its process of development. It is the story of Mark Zuckerberg, Dustin Moskovitz, Chris Hughes and Eduardo Saverin.

Through the movie ‘The social network’ this story of the Harvard student Mark Zuckerberg was reborn and more and and more people got to know him as well as the problems he faced in the initial development. Facebook has since become a lot more than just a social network. In today’s world Facebook is already a term connected with different perceptions and opinions.

That is why in my opinion Google+ as well as other social networks do not realy have a good chance to compete with Facebook, on the one hand because Facebook has a great position in the market of social networks, it is ‘the greatest social network in the whole world’ at the moment and furthermore to many people it represents a lot more than a social network, in fact it’s a part of their lives. 

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