A4UExpo Europe: an underestimated very good event

Mon 4 May 2009 14:30, Bas van den Beld

Last week the A4UExpo for the first time opened its doors in Amsterdam. In the RAI conference centre for two days marketers interested in or working with Affiliate marketing gathered to learn and network.

The Amsterdam expo was a follow up of the London one which was already very succesfull. The Amsterdam version is in my opinion one of the best events I've visited in the last years.

What are ingredients for a succesfull event? First an foremost off course there are the speakers. At most SMX- and SES events the speakerslists are off a high quality with the 'regular' big names in the search industry making their appearances.

A4UExpo followed the path of the SES and SMX by getting some of Europes 'most famous' speakers like Dave Naylor, Marcus Tandler and Joost de Valk. But not only that. Because the conference was not just search we welcomed a number of "new" speakers we hadn't seen before. The high quality sessions of for example Christoph Cemper and Dixon Jones gave this conference the little "extra" lift on the content. And with moderators like Ciarán Norris you know the panel-sessions are always entertaining.

Another thing which is important is how the conference is organized. Both SES and SMX are well organized so the standard is set high, but at A4UExpo I was impressed by how well everything was organized.

At A4UExpo you can 'feel' the love and time the organizers have put in the conference. Everything was just perfect. For both speakers and press the event was a joy to contribute. Everything was taken care off. My compliments go out to Matthew Wood and his team.

A couple of things which always are part of the discussion when talking about a conference are the wifi and the food. The wifi was good and the food also was nice. On the first day it was a little short, but the organization reacted quickly by getting some extra pizza-slices, a pretty smart move.

Concluding: I was very impressed by how well Matthew Wood and his team had setup this event. I was there as both a speaker and as press and had no complaints what so ever.
What did strike me was that A4UExpo wasn't too well known in The Netherlands. The conference is one of the best around and when organized in Holland should be filled with Dutch affiliates. However, the main part of the visitors were from Germany and the UK. The conference is clearly underestimated in the low countries.

Most of these 'foreign' visitors stayed on for Queensday in the Netherlands, another smart move by the organization, planning it just before Queensday gave some non-Dutch another reason to attend A4UExpo.

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