Meet our Searchcowboys columnist: Lisa Ditlefsen

Fri 16 January 2009 14:02, Editors

Meet our Searchcowboys columnist: Lisa Ditlefsen

Today we are very proud to announce our newest member of our team. Starting this month we will be enjoying a column on Searchcowboys written by Lisa Ditlefsen.

When you are looking for an opinion about the European search market you're looking for someone who has an international view. And preferably that someone should be outspoken enough to have their own opinion about search and should not be afraid of giving us their view. That is the profile of someone who would be very suited to write a column at Searchcowboys.

Add to this that a woman's view is always refreshing in a world dominated by men and you can see that we have found our perfect columnist for Searchcowboys: Lisa Ditlefsen.

We first spoke to Lisa at SMX London and since then Lisa has been following the growth of Searchcowboys with a lot of interest. When we asked her to be a columnist at Searchcowboys she was happy to say "heck yeah"!

Lisa Ditlefsen is very much involved with and well known in the global SEO community. She is the founder of SEO-Chicks ( which has got only female bloggers writing about search. With our sister-site Dutchcowgirls having the same format (only female bloggers but by no means a "girls only" blog) we felt a direct connection. The SEO Chicks don't have to be afraid their 'losing' Lisa by the way, as they say, we are just 'gaining' her. She will continue to be a SEO Chick.

Lisa is very experienced in marketing and search. She set up the search department of Base One as Head of Search almost 4 years ago. Lisa won the "B2B Newcomer of the Year" award at the B2B Marketing Awards 2007 and "Best Use of Technology by Under 30 Year Old Woman" at the Blackberry Women & Technology Awards in 2008. What the future will bring we will find out soon. One thing is for sure: the SEO Chick is now also a cowgirl ;).

Look at the interview we had with Lisa at SMX London.

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