Searchwiki: Google's solution to getting more social?
Last week the SearchWiki functionality from Google officially launched.
Hold your horses promoting your websites up to the top and demoting your competition. This will actually raise a giant red flag for al the people at Google and it will be clear that people are gaming and closely watching Google. Besides, always test first and check out the results, because you only want first mover advantage unless you know it actually it is advantage.
Not everything is instantly turning into gold though. Micheal Arrington states that there already is a lot of porn spam in the top traffic keywords area's and ChrisG actually tweeted that now it's time for him to remove Google from the white list for his children to surf porn free. Yoast states that Google was talking about the algorithm for ages and cynically states that they should still trust the algorithm. Also the very user unfriendly way of turning it off (adding a parameter to the url: "hl=all") isn't really prize winning (how about really let the user be in control). Yoast provided a firefox searchwiki free searchbox. It also messes up the clean page, so there are lots of bad execution points to be made.
There's a lot to be said about the motivations of Google and why they took a decision like this, but it sure has something to do with protectionism, land grab, the battle they've lost about paid links and PageRank. All these reasons are actually also good for the user experience, so I really hope they are able to fix some of the issues (how to turn the darn thing off for example) and it will add some value, because the Searchwiki option from Google brings our clients, their customers and us SEO's closer together and therefore we should fully embrace the SearchWiki functionality Google officially launched as of this week.
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