Social media marketing strategies for SEO purposes
Wed 17 February 2010 11:23, Editors
Thus far, many social media marketers, whether working for major companies or representing themselves, have focused on the direct value of social media.
From Twitter followers to Facebook fan pages, Ning communities to Delicious sharing groups, marketers have used quite a narrow focus to target people with direct offers, clear pitches, and sales-based initiatives.
Of course, social media is a wide and varied world, and using platforms for something as specific and single-purpose as direct sales only ever generates mediocre results. Social media marketing is about long-term relationships, remember? While there have been countless examples of major social media sales
success, there are many more potential examples of indirect social
media marketing success.
One form of marketing that can benefit hugely from social media, however, is SEO.
From profile links to embedded Twitter linking campaigns, smart
marketers are thinking out of the box and applying the crowdsourcing
power of social media to their linking projects.
In this post you find four tips that will help you master the best
traffic source, social media, and take down your search opponents with
the best link generation strategies.
1) Twitter as a link sharing tool
Have you noticed that tweets to frequent Twitter users are showing up
in Google's search results? Now that the micro-blogging giant is being
indexed, SEO marketers have an opportunity to use it in their favor.
Social media marketers need to adapt to keyword-based searches and
customer needs to see their content succeed on social media platforms
and the search engines.
2) Linkbuilding and linkbait
It is hard to sell through social media. While some companies, brands,
and entertainers have been able to push their products effectively
through social media channels, most direct marketers have failed to
reach the level of ROI and income that other advertising channels can
bring.
If you want to sell products, then instead of focusing on selling the
product, work on building the influence to sell that product later.
A single linkbait article pushed on social media can result in mass
link building, huge SEO influence, and a long-term low maintenance
linking strategy.
3) Use social media platforms for long tail linking
While many social media marketers run SEO campaigns focusing on their
main page and primary keyword, few focus on their long tail page
resources.
It is rare to see a single-page website with a positive ranking, and
for good reason. Use social media to build links to your smaller pages
and content-filled subpages, and watch as your overall search value
increases.
4) Build your websites using social media search credibility
Most social media websites are very influential in the search engines.
From Facebook's 9 million inbound links and top page ranking to
Twitter's ever-growing SEO influence, most social media websites are
hugely valuable for powerful links and top-ranked search influence.
Rather than focusing on sheer link quantity, take a break from link
building and place your website link on major social media profiles.
From Google user profiles to Twitter pages, every link placed on your
profile is a potential PR boost.
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Comments (4)
Just found your Link on Twitter :-)
Thank for writing about Social Media strategies for SEO purposes. Would like to read more in details about your ideas on this subject. I will come back to your blog! (twitter, thank you)
Thu 18 Feb 2010, 11:23
Yesterday I was reading about companies using wordpress links in email newsletter campaigns to encourage social media connections for link development
Fri 19 Feb 2010, 23:09
How context in social media influence rankings in SEO
http://dynamical.biz/blog/seo-content-optimization/context-social-media-in...
Tue 23 Feb 2010, 01:46
If only more people thought about the wider remit of social media and integrating it into SEO. The SEO and SMM are blending / merging. Capitilising on this will be key to building campaigns.
Mon 15 Mar 2010, 11:36