The role of online forms and consistency in conversion

Mon 1 April 2013 19:00, J-P De Clerck

The role of online forms and consistency in conversion
We don't generate traffic to our websites and landing pages just for the sake of it. We want conversion, whatever it is for any given campaign or purpose. Search engine marketers seek it, email marketers do and, despite all community and customer services aspects, a big chunk of our social media ...... read more



Social Media Image

Fri 17 February 2012 12:33, Lizette van der Laan

Social Media Image
Is it the real you, the witty you, the person who reads the most interesting articles, makes the adventurous trips and always has great pictures of him or herself? I think we tend to edit our lives on social media to fit the image of the offline world, where everybody seems happy and pretty thank...... read more

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The lifetime value of customers in PPC and conversion

Sun 20 March 2011 18:58, J-P De Clerck

The lifetime value of customers in PPC and conversion
The human psyche is a complex thing. What we do, when we do it and why we do it are not altogether clear or even logical. And while Pavlov may have been able to get a dog to drool at the sound of a bell, that hasn’t led to any sure fire way for you to make people convert on your website at ...... read more

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Bing keeps coming on strong : will it continue to?

Sat 18 December 2010 15:02, J-P De Clerck

Bing keeps coming on strong : will it continue to?
My first default home page ever was Yahoo (if I remember well, memory issues start showing after 40). In recent years it sometimes has been one of my own sites and sometimes Google. Today it is Google. Facebook is now asking to be my (and your) home page. I completely feel no urge to set it as my...... read more

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SearchCowboys: a community update

Tue 8 June 2010 18:30, J-P De Clerck

SearchCowboys: a community update
It's almost a month now since I proposed to become publisher ad interim of this blog. I got in touch with all the bloggers by email, we talked about what should change and what was required to get SearchCowboys back on tracks. Last week and this week I started calling the bloggers one by one and...... read more

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Social media marketing strategies for SEO purposes

Wed 17 February 2010 11:23, Editors, 4 comments

How to use multiple sitemaps on one domain for geo-targeting

Wed 30 December 2009 14:00, Lisa D Myers, 49 comments

Is Search evolving into Online Anthropology?

Fri 18 December 2009 16:00, Lisa D Myers, 11 comments

Rankings that make sense

Tue 8 December 2009 10:01, Joost de Valk, 5 comments

SES Berlin recap: the German conference market is growing

Thu 26 November 2009 15:41, Bas van den Beld, 1 comment

Linkbuilding - A problem-solving adding-value matter

Fri 16 October 2009 09:00, Dennis Sievers, 9 comments

1000 posts on Searchcowboys!

Wed 16 September 2009 10:00, Bas van den Beld, 5 comments

Get "Special Price" to Appear in Google Maps, now!

Thu 3 September 2009 15:18, Lisa D Myers, 42 comments

Search is everywhere and the future is search

Thu 20 August 2009 15:00, Bas van den Beld, 1 comment

Comment links: an experiment

Tue 14 July 2009 16:10, Joost de Valk, 17 comments

Double Tall Skinny Non Dairy Social Media To Go Please

Fri 10 July 2009 13:20, Lisa D Myers, 16 comments

Stupid people & stupid link schemes

Fri 12 June 2009 11:05, Joost de Valk, 8 comments

Looking back at SMX London

Mon 25 May 2009 14:00, Bas van den Beld, 1 comment

A4UExpo Europe: an underestimated very good event

Mon 4 May 2009 14:30, Bas van den Beld, 0 comments

PPC Advertising Pitfalls – don’t just do what "Simon" says

Thu 9 April 2009 10:40, Lisa D Myers, 6 comments

Bas's column: SEMMYS: where was Europe?

Mon 9 February 2009 11:03, Bas van den Beld, 6 comments

Meet our Searchcowboys columnist: Lisa Ditlefsen

Fri 16 January 2009 14:02, Editors, 13 comments

Official launch of Searchcowboys!

Wed 7 January 2009 11:29, Bas van den Beld, 30 comments

Happy searches in 2009!

Thu 1 January 2009 00:00, Bas van den Beld, 4 comments

Where's the Sphinn advanced search?

Mon 29 December 2008 08:42, Bas van den Beld, 5 comments

Searchwiki: Google's solution to getting more social?

Mon 24 November 2008 10:49, Roy Huiskes, 0 comments

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