The lifetime value of customers in PPC and conversion The human psyche is a complex thing. What we do, when we do it and why we do it are not altogether clear or even logical. And while Pavlov may have been able to get a dog to drool at the sound of a bell, that hasn’t led to any sure fire way for you to make people convert on your website at ...... read more
The role of online forms and consistency in conversion We don't generate traffic to our websites and landing pages just for the sake of it. We want conversion, whatever it is for any given campaign or purpose. Search engine marketers seek it, email marketers do and, despite all community and customer services aspects, a big chunk of our social media ...... read more
Bing keeps coming on strong : will it continue to? My first default home page ever was Yahoo (if I remember well, memory issues start showing after 40). In recent years it sometimes has been one of my own sites and sometimes Google. Today it is Google. Facebook is now asking to be my (and your) home page. I completely feel no urge to set it as my...... read more
SearchCowboys: a community update It's almost a month now since I proposed to become publisher ad interim of this blog. I got in touch with all the bloggers by email, we talked about what should change and what was required to get SearchCowboys back on tracks.
Last week and this week I started calling the bloggers one by one and...... read more
Social media marketing strategies for SEO purposes Thus far, many social media marketers, whether working for major companies or representing themselves, have focused on the direct value of social media. From Twitter followers to Facebook fan pages, Ning communities to Delicious sharing groups, marketers have used quite a narrow focus to target p...... read more
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