在荷华人企业分析 Analysis for Chinese Companies Before the introduction on online marketing, I will first analysis the Chinese companies, two groups mentioned before. Both groups are trying hard to expand the business, and tried different ways to sustain or improve, if possible, the current share. The Chinese companies set office here face difficulty in integrating the market, and worry about the exposure, while the local enter Chinese entrepreneurs are in urgent need of creativity in changing the current business model. 在介绍网络营销是什么之前，我先就之前提到的两组在荷华人企业进行简单的分析，对他们的经营现状，在营销中的困难，原因进行简单的分析。 中国公司 华商公司 现在很多公司或餐馆意识到对外宣传的重要性，相信相关负责人都有建网站的意识，只是在实施过程中，有很多无法解决的问题，如网站在对外宣传推广中的真正作用怎么样，如何让潜在客户或顾客能够找到公司的网站，如何通过网站增加销售，如何统计投资回报率，除了网站，还有哪些其他方式等等。 在Searchcowboys这个专栏上，我会将我的分析的平台向在荷兰的所有华人企业家介绍欧洲常用的营销方式，网络营销，即通过各种网络媒介，如搜索引擎，社会化媒体等，使消费者或公司客户很容易的找到所需信息，产生购买意愿，从而进行订购，经常性的网络曝光率可以促进品牌的宣传，或提升现有品牌形象。在所有的营销方式中，网络营销的花费较少，并有很高的投资回报率。 现在是不是还不太清楚刚才提到的网络营销是什么？不要急，在之后的文章中，我会对网络营销，对各类公司的意义及效果进行详细的介绍。 *图片来自人民网 CommentSina Weibo Introduces a Snapchat...0 comments  Inspired by Snapchat, the Chinese Twitter Sina Weibo introduced a new feature called SnapWeibo that could self-destruct a message after a certain time.... read more
Social Media Plays Crucial Role ...0 comments  This past weekend, many people were affected by an earthquake that took place in China’s Sichuan province. Saturday’s earthquake left at least 180 people d...... read more
Weibo Censored Former Chief of G...0 comments  The former chief of Google China, Kai-Fu Lee, discovered his Weibo posts on Chinese social media Tensent and Sina have often been censored and removed by the authority...... read more
China Plans 2 Million Paid Socia...1 comment  The propaganda department of China is planning to hire 2.06 million people as paid commenters on Chinese social media, specifically Chinese microblogging platforms: We...... read more
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