“华商在荷兰”专栏开张啦! New column – Chinese companies in NL online

Tue 22 March 2011 15:14, Kelly Ge

“华商在荷兰”专栏开张啦! New column – Chinese companies in NL online

I am happy to announce that “China Desk” is online today! It will present online marketing to Chinese companies in the Netherlands, including the analysis for companies, introduction on search engine marketing, social media, etc. The whole session will be written in Chinese, for the targeting audiences are mainly Chinese entrepreneurs.

从今天开始,SearchCowboys将有一个新专栏 – 华商在荷兰!最明显的一点在于,这个专栏内的所有文章将完全是中文的!这是一个专门为海外华人企业家设计的专栏,内容如标题所示,结合SearchCowboys的主题,网络营销,我会用自己的专业知识给大家详细讲解欧洲网络营销,以及在欧洲华商中的应用。

首先介绍下我自己,葛睿,在中国长大,毕业后,为了拓展自己的眼界,08年的时候到荷兰念商科硕士,毕业之后在FirstFocus作为网络营销顾问工作至今,现主要负责跟中国有关的项目。进入FirstFocus之后,接触到全新的网络营销世界,充分体会到了搜索引擎的强大力量以及在营销中的作用。欧洲网络营销市场及欧洲网民在网络营销,搜索方面已经趋近成熟,这给我一个很好的学习机会,而我在这里学到了关于搜索引擎的最新知识,并成为了谷歌搜索专家,对百度推广以及搜索有深入的了解,有兴趣的话可以查看百度专栏。
在对搜索引擎营销有较为整体的了解下,我注意到中国的搜索引擎市场以及在荷兰的华人企业。对于这个较为特别的群体,却很少有完整的资料提及现在的经营状况,产业发展特点,甚至连最基本的数据都很难找到。从这个角度来说,迄今为止,对在荷兰华商在营销方面的研究还是空白。当然,我所涉及的文章将不会只局限于在荷兰的华商,而是适用于在欧洲的所有华商,还有准备在欧洲投资落户的中国公司。
我对于之后的文章有大致的规划,会集中在以下几个方面:
1.在荷兰华人企业现状
2.华人企业在营销上的特点
3.单个企业营销现状的分析
4.欧洲网络营销的简介
5.搜索引擎营销介绍
6.社会化媒体介绍
7.各种类型的华人企业适用的网络营销策略
之后,我会定期写出相关文章,通过Searchcowboys的专栏与您分享我的观点,为在荷兰的华商提供网络营销的专业知识和建议。我衷心希望我的研究和努力能够帮助到有需要的中国公司和所有华人企业,扩大现有市场占有量,取得更好业绩。欢迎大家提出任何建议,帮助我改进专栏的设置和内容,可以给我留言,也可以给我发邮件,邮箱是:kelly@firstfocus.eu。

I will put English abstract on each article. If you are also interested in a any of articles, just tell me. I will translate that article into English. You can reach me by posting comment, or mail me: Kelly@firstfocus.eu. Thank you for your understanding. Want to know more for the search engine marketing in China? Go to our Baidu column. Id you have any ideas for improvement or service exchange, do not hesitate to contact me!



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