Book review: Manual SEO

Tue 23 December 2008 13:02, Bas van den Beld

Book review: Manual SEO

In this review we will be taking a look at a Dutch book, called “Handboek SEO, resultaatgerichte zoekmachineoptimalisatie”, written by SEO company OnetoMarket. The book is in Dutch so you will probably need to learn Dutch to understand it, or hopefully the writers will be publishing an English version one day.

Still we like to discuss this book here because of the ever growing market and the international European focus we have on this blog. Also we expect OnetoMarket, with its international focus, to go international with the book. We will be doing a short review here. A big review can be found (in Dutch) at Dutchcowboys.

The book takes a very complete look at all the steps that are taken in a SEO-project. It handles all steps, starting with what SEO actually is and why you should do SEO, up to how to use different techniques and tips on do’s and don’ts.

With the following chapters OnetoMarket tries to tackle all the important subjects in SEO:
•    What is SEO?
•    How people use search engines
•    Determining search engines
•    Site structure
•    Content
•    Client side
•    Server side
•    Linkbuilding
•    Linkbuilding techniques
•    Webanalytics
•    Selecting an SEO partner
•    SEO in the (online) marketing mix

In the appendixes the book tries to cover some extra content. They talk about common made mistakes, why we all should use Firefox and takes a look at linkbait.


What’s wrong with it?
Every book has its faults, as does this one. Expect for only being available in Dutch for now, there are a couple of hick ups.

The book is written by multiple writers and unfortunately you will notice that when reading it. One chapter is better than the other and some chapters go ‘deeper’ into the subject than others. Also there are a couple of chapters written about technical issues. Those chapters are probably not interesting enough for those who are going to buy this book. Finally it really seems strange that a SEO company is writing about how you should select an SEO partner.

Why read?
So why should we read this book? There are a couple of reasons. I personally think this book is very well fit for those webmasters who do know a little about the internet, but who don’t know very much about SEO. They can really use this book as a starters guide which can help them take their first steps in SEO.

The book is not written for the ‘hard core’ search gurus. But these gurus could be helped by advising this book to their clients. It will help them understand what on earth the SEO – expert is doing.

So concluding  we can say this book is very well fit for those who are starting in SEO and need a hands on guide. If you are a advanced SEO-expert I would suggest you only buy it as a gift to your clients.

  • Comments (9)
  • Books
  • Tell-a-cowboy

Comments (9)


  • Hi Bas, thanks for the review. The english book will be released in the next few months.

    Do 25 dec 2008, 21:55

  • @Bas: Tnx voor de review. I didn't it to show up here. And as Evert already said, we are currently really busy translating the whole thing!

    Vr 26 dec 2008, 17:59

    • Custom essay writing service
    • [website]

    Excellent article .I like the way of writing and presenting the information.I got different and helpful information and i am very happy to see this type information.I hope again i will get new and different information.

    Do 28 apr 2016, 08:14

  • Download Cinemabox for HD movies for completely free. Best app for movies is available online.

    Ma 18 jul 2016, 10:35

  • I am very sympathetic to your viewpoint. It is very deep and meaningful.

    Do 25 aug 2016, 10:24

    • how to generate free paypal money
    • [website]

    JObless!!! Not to worry just follow here and earn guranteed money.

    Ma 19 sep 2016, 00:34

  • Download showbox for HD movies for free. Best app for movies available online.

    Di 27 sep 2016, 12:12

  • Thanks a lot for the lovely article. I really appreciate the hard work you put in it.

    Vr 28 okt 2016, 10:27

  • Nowadays movies download is not a big task for anyone lots of movies streaming app is available with full of upgrade features but the question is which one is better so after lots of searches i personally prefer showbox because of its latest collection and movies quality.

    Di 29 nov 2016, 07:20


  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Introducing Google Play
  • DateRank: PageRank for singles
  • Raven Site Finder
  • 50 SEO's 1 question
  • Using a barcode scanner with Google Book Search
  • SEO Oktoberfest 2008
  • SEO Wars - Planet Link Space
  • Online Workshop: Managing SEO Projects 10 Mistakes, 10 Keys

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap