Business Case for Online Marketing China

Thu 7 June 2012 16:00, Kelly Ge

Business Case for Online Marketing China

When talking about online marketing in China, many have the doubt on the real effects. Will online marketing really bring you business from China? What is the ROI? Are Chinese businessmen looking for business opportunities online? Here, I present you a successful case, and you can see how I helped an investment agency to get leads by improving the online exposure in China.... read more

  • Comments (33)
  • Baidu
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Why your site does not perform well in China

Mon 28 May 2012 10:00, Kelly Ge

Why your site does not perform well in China

More and more companies expand their business in China. To reach the Chinese targeting audience, a Chinese website is necessary. What they normally do is to make a copy of their English site and replace with the translated text. Later, they think that there will be traffic from China, for the sites perform well on Google in other languages. Surprisingly, seldom any traffic from China, not to mention from Baidu.... read more

  • Comments (43)
  • Baidu
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Ambition of Baidu on Global expansion

Wed 9 May 2012 16:00, Kelly Ge

Ambition of Baidu on Global expansion

Baidu has dominated China for quite long and no company has the ability to shake its top market share in the short term. Though Baidu claimed itself as the biggest Chinese search engine in the world, it is still a local company, no matter on the way of doing business or the clients. Apparently, Baidu knows that, and seriously plan the new target – the global expansion.... read more

Baidu SEO Tips: continue

Fri 4 May 2012 16:50, Kelly Ge

Baidu SEO Tips: continue

Followed by my article on Baidu sites – a new tip for Baidu SEO, this time I collected some tips on Baidu SEO and present in brief. For SEO, no matter what kind of search engine it is, the basic algorithm remains the same, but in practice, there are lots of differences. I listed a few from my experience.... read more

  • Comments (11)
  • Baidu
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De Marketing Dagen 2012: Update

Wed 25 April 2012 14:30, Kelly Ge

De Marketing Dagen 2012: Update

De Marketing Dagen is the biggest event in our field, and of course, SearchCowboys will not miss it! As you may have read in the previous articles, both Vitto and Tamara gave us fresh reports with interesting pictures. As mentioned before, I will also share my impression here with you.... read more

Rakuten – Another foreign site failed in China

Tue 24 April 2012 15:00, Kelly Ge, 239 comments

Baidu Ads special – Brand Zone

Thu 19 April 2012 17:45, Kelly Ge, 14 comments

Chinese Web Browser market

Tue 17 April 2012 16:00, Kelly Ge, 8 comments

Baidu Map – Guide your way in the city

Tue 3 April 2012 10:30, Kelly Ge, 17 comments

Baidu VS Google, why Baidu plays big in China?

Wed 28 March 2012 17:10, Kelly Ge, 30 comments

Baidu sites – a new tip for Baidu SEO

Fri 2 March 2012 14:00, Kelly Ge, 14 comments

Baidu heatmap

Fri 20 January 2012 11:28, Kelly Ge, 3 comments

Baidu display ads – remarketing

Mon 28 November 2011 13:58, Kelly Ge, 11 comments

Baidu Open Platform – Open Data

Fri 18 November 2011 16:27, Kelly Ge, 4 comments

Cooperation of Bing and Baidu -- to kill Google?

Thu 11 August 2011 17:21, Kelly Ge, 2 comments

Baidu index -- Baidu keyword analysis tool

Tue 19 April 2011 15:13, Kelly Ge, 47 comments

网络营销简介 General intro on Online Marketing

Fri 8 April 2011 15:46, Kelly Ge, 4 comments

在荷华人企业分析 Analysis for Chinese Companies

Thu 31 March 2011 14:37, Kelly Ge, 4 comments

Baidu Dispaly ads -- Ads creation

Wed 30 March 2011 14:29, Kelly Ge, 11 comments

荷兰华人企业现状 Current situation for Chinese companies

Fri 25 March 2011 16:30, Kelly Ge, 3 comments

“华商在荷兰”专栏开张啦! New column – Chinese companies in NL online

Tue 22 March 2011 15:14, Kelly Ge, 3 comments

General intro on Display Network

Mon 21 March 2011 16:53, Kelly Ge, 9 comments

How to improve Baidu quality score

Wed 16 February 2011 16:48, Kelly Ge, 18 comments

Paid search – Ads format

Tue 1 February 2011 14:10, Kelly Ge, 14 comments

General introduction on Baidu products

Thu 21 October 2010 15:08, Kelly Ge, 44 comments

Chinese search engines and Baidu

Fri 15 October 2010 15:39, Kelly Ge, 8 comments

Introducing Kelly Ge - Online Marketing Consultant China

Wed 29 September 2010 17:49, Kelly Ge, 5 comments

Kelly Ge

SearchCowboys blogger

Kelly Ge





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