Old Vs New Marketing – 7 observations The notion that internet marketing will soon dominate ‘traditional’ marketing, creates conflict where there is none. Because of this notion, companies that didn’t put up a site, blog, socialize and adapt payment methods in the past decade, had plenty of last-minute MO-restructuring to frown over. High costs, time-and manpower-consumption which no self-loving company would ever wish upon itself. How does it work, are we missing out? What/who do we buy/hire? While some rushed to upgrade, others took their careful time. Some neglected it altogether and –if I may say so- felt it.... read more |
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