Yahoo announces its advertising system, Genome

Tue 15 May 2012 18:15, Kostja Novikov

Yahoo announces its advertising system, Genome

Yesterday at Internet Week New York, Yahoo introduced Genome, a self-service online advertising suite. The new system will allow its customers to virtually control all aspects of online marketing campaigns, including planning, targeting and analytics.... read more


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Runet audience has grown to 57,8 million users

Fri 27 April 2012 16:59, Kostja Novikov

Runet audience has grown to 57,8 million users

Last week it was announced that the audience of the Russian-speaking part of the Internet has grown to 57,8 million people, which is 15% higher than the last year.... read more


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YouTube popularizes 3D HD video

Fri 6 April 2012 16:00, Kostja Novikov

YouTube popularizes 3D HD video

Two years have passed since first Youtube tested their 3d converter. Half a year ago this function became available for everyone, and many people made their movies available in 3D, since the new feature is so easy to use.

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Another way to get publicity via LiveJournal

Thu 15 March 2012 11:00, Kostja Novikov

Blogs about travelling and photography are really popular. 3 photojournalist blogs constantly remain in the top-10 blogs of the Russian LiveJournal, according to the LJ-rating. This fact makes such blogs highly attractive for companies looking for publicity.... read more

Another way to get publicity via LiveJournal


Livejournal as an effective marketing platform

Thu 1 March 2012 10:00, Kostja Novikov

Livejournal as an effective marketing platform

Livejournal is a popular blogging platform and social network, which can be used as a highly effective tool to promote brands, products and services, especially on the Russian-speaking Internet (also known as Runet). One of the ways to do promotion is to buy a post in one of the top bloggers’ journal... read more



Kostja Novikov

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Kostja Novikov

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    Hogeschool van Utrecht, faculty Economics and Management

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