KitKat, Nestle’s well-known candy bar, found a way to incorporate their age-old “Have a break” slogan into the social media world: they created an app called Social Break which offers users to take a break from their online routine and let the app do the liking, sharing and tweeting for them.... read more

Doodle.ly is a new app for making sketches and doodles and sharing them with friends. It’s available on the website and as a free iPad app in iTunes. You have a few brushes and colors, and when you’re done with your creation you can share it on social networks with one click. ... read more

Last week Mashable published an article with an alarming topic which reads Why pay-per-click ads are wasting your money. Wait a minute: do they really waste money? In 2011, the total amount of money spent in online advertising reached $80 billion, of which almost half went to search marketing. Does it mean that the world has just wasted $40 billion?... read more

In its latest Sustainability report British research organization EIRIS rated 2,063 international companies on sustainability and ethics. The companies were evaluated in terms of their social and environmental performance, organization, labor issues and other factors. As a result, each company received a grade: A, B, C, D, or E. Guess who got an “A”!... read more

Yandex launched its Turkish domain more than 8 moths ago, but so far it has less than 1% of the country’s market which is greatly dominated by Google. Nevertheless, the Russian search engine aims for 20% market share as the ‘second player’ after Google, CTO of Yandex Ilya Segalovich said in an interview. ... read more