You often go shopping on the internet and start with a Google search? Then you’ve probably noticed those ads with a special format appearing on the top right: ... read more
Since the launch of Google Analytics solution (GA) in 2005, our user interface is constantly changing, improving, and integrating more and more aspects of the massive "Big Data". It became even more important with the latest changes in customer behaviour and multi-device navigation issues. GA seems now the most suitable free technology to track user behaviour and catch some powerful insight for a website. In fact, we estimate that 70% of website is GA tagged and that represents one page out of two on the web.... read more
My colleague Stephane has recently asked me to write an article about the new advertising formats on Google and the evolution of Search Marketing. Indeed, having worked for over 7 years in the industry, I am sometimes considered by some as 'old'. Also, having participated in the opening of the Google office in Belgium, there are a couple of unique stories of early Google years that come to mind.... read more
June 21th 2012, Brussels, Belgium — Online advertising is exploding: 2012 is the first year that online advertising spending will surpass print advertising in the US. Yet with current tools, monitoring campaigns and reporting performance remains painstaking and time-consuming. Today, Additionly (additionly.com) launches the private beta of its brand new platform to help online marketing agencies as well as large and small companies monitor the performance of their Google AdWords campaigns in seconds rather than hours.... read more
Goals - What does Google Analytics measure?
Beyond measuring pageviews, visits, visitors, traffic sources, campaigns, devices, countries, etc. Google Analytics allows us to measure actions. What do we mean by actions? We consider it to be Goals, Transactions and Events.
Google Analytics Multi Channel Funnels (MCF)
As we stated in a previous article, at the end of august 2011, Google Analytics announced the Multi-Channel Funnels reporting suite a “...set of five new reports in Google Analytics gives marketers insight into the full path to conversion over a 30 day period, not simply the last click”. This is where the future of conversion tracking is heading to.... read more