Additionly launches private beta tool for Google AdWordsJune 21th 2012, Brussels, Belgium — Online advertising is exploding: 2012 is the first year that online advertising spending will surpass print advertising in the US. Yet with current tools, monitoring campaigns and reporting performance remains painstaking and time-consuming. Today, Additionly (additionly.com) launches the private beta of its brand new platform to help online marketing agencies as well as large and small companies monitor the performance of their Google AdWords campaigns in seconds rather than hours.... read more  Understanding Google Analytics Multi-Channel FunnelsGoals - What does Google Analytics measure?Beyond measuring pageviews, visits, visitors, traffic sources, campaigns, devices, countries, etc. Google Analytics allows us to measure actions. What do we mean by actions? We consider it to be Goals, Transactions and Events.
Google Analytics Multi Channel Funnels (MCF)As we stated in a previous article, at the end of august 2011, Google Analytics announced the Multi-Channel Funnels reporting suite a “...set of five new reports in Google Analytics gives marketers insight into the full path to conversion over a 30 day period, not simply the last click”. This is where the future of conversion tracking is heading to. ... read more An Analysis of Google Search and Encrypted SearchGoogle has begun to encrypt its searches end of 2011 (October 2011). It first started on Google.com before expending to more Google properties and countries in May 2012.... read more  How to Measure Performances on the Google Display NetworkFocus on the metrics: how to measure the performances of campaigns on the GDN ?Targeting Google Display Network (GDN)
serves many different purposes than targeting Google Search Network.
Among other uses, advertisers target the GDN to communicate promotions,
introduce a new product, reach a new audience, re-enforce their brand
or to stay top of mind. To put it simply, Search is generally focused on
conversions while Display is oriented towards branding.
One of Google network biggest strength
is the ability to measure the performances of the campaigns via
different key metrics. For Search, the number of clicks, the conversion
rate, etc. are the most popular metrics. But, because the GDN offers
other possibilities than the Search Network (push vs. pull, conversion
vs. branding), the GDN has its own key metrics. GDN is a branding tool and therefore
requires to focus on branding key metrics. The key metrics used to
measure and assess the quality of GDN campaigns can be divided into
three big families. ... read more Low Social Networks & Facebook traffic source in BE (2011)
Social networks keep on growing and diversifying. Their importance as a traffic source is more and more at the center of attention for marketeers and other Traffic and Ecommerce managers. But what is the actual weight of social traffic in Belgium today?
At Semetis we love the strength of Google Analytics to access actionable and qualitative data. We have analyzed and compiled statistics relative to social media traffic in order to establish a Belgian benchmark. Our study concerns Belgian online traffic on a vast sample of websites from a variety of industries. We call social traffic traffic coming from Facebook, Twitter, Linkedin, Youtube, Reddit, Digg, Delicious, Stumbleupon, Flickr, Myspace and Badoo. We have made sure to treat the data as to lessen the eventual impact of Facebook ad campaigns that could have distorted the trends. ... read more  |
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