Joseph Kerschbaum (Clix Marketing): performance and ROI rule

Sat 30 January 2010 21:36, J-P De Clerck

Joseph Kerschbaum (Clix Marketing): performance and ROI rule

Earlier this week, Joseph Kerschbaum, Client Services Director at US-based PPC company Clix Marketing shared his views on the global PPC and SEM trends for 2010 in an interview. Kerschbaum also gave some recommendations regarding a successful PPC strategy. As you will discover, his company is shifting from “simple Search Engine Marketing to performance marketing” too, a clear trend I see in many SEM agencies. For your information: David Szetela, CEO of Clix Marketing, will be moderating a workshop at the SES London 2010 conference. Some takeaways from the interview.... read more


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J-P De Clerck

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J-P De Clerck

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