The role of online forms and consistency in conversion

Mon 1 April 2013 19:00, J-P De Clerck

The role of online forms and consistency in conversion

We don't generate traffic to our websites and landing pages just for the sake of it. We want conversion, whatever it is for any given campaign or purpose. Search engine marketers seek it, email marketers do and, despite all community and customer services aspects, a big chunk of our social media marketing efforts aims to attract visitors to pages that are valuable for them and for our business goals.

 ... read more



The lifetime value of customers in PPC and conversion

Sun 20 March 2011 18:58, J-P De Clerck

The lifetime value of customers in PPC and conversion

The human psyche is a complex thing. What we do, when we do it and why we do it are not altogether clear or even logical. And while Pavlov may have been able to get a dog to drool at the sound of a bell, that hasn’t led to any sure fire way for you to make people convert on your website at your command. Consumers don’t buy at the sound of a bell or even the sound of a click either. They may see an ad online and then wait days or weeks before actually buying. Paid clicks and ads may have a lag time until actual conversion, but that doesn’t mean they didn’t get you a sale.... read more


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The trouble with measuring integrated search and display ads

Fri 4 March 2011 15:21, J-P De Clerck

The trouble with measuring integrated search and display ads

For years, developers and service providers have worked to provide more and more ways for marketers to track their online marketing budgets. This has built a reputation for online marketing as being very measurable compared to more traditional channels. However, when it comes to integrating paid search and display campaigns, you might be surprised to hear that according to a report from Efficient Frontier and Forrester Consulting, 59% are using spreadsheets to track results. That doesn’t have a really “high tech” ring to it in this day and age, now does it?... read more



SEA and landing pages: the branding perspective

Wed 2 March 2011 14:25, J-P De Clerck

SEA and landing pages: the branding perspective

Lorie Weiman wrote a nice post recently for Search Engine Land where she offers some tips on using search for branding. As she points out in her post, branding is not something you think of when you consider search. Mostly it’s used to drive traffic and conversion. However, she makes some excellent points on how you can use search for product branding. This post is based on Lorie’s and I added some tips.... read more


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Is Google preparing for an online reputation service?

Fri 25 February 2011 20:59, J-P De Clerck

 Is Google preparing for an online reputation service?

Clement Grygier recently wrote an interesting post on the Influenceon website, a community built with Ning for specialists in the fields of online reputation, social media monitoring and community management.

Brygier sums up a whole list of reasons that show that Google could become a player in the field of online conversation monitoring.... read more


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Google launches Cloud Print

Thu 27 January 2011 19:30, J-P De Clerck, 1 comment

Performics goes global: soon in a market near you

Tue 25 January 2011 13:12, J-P De Clerck, 1 comment

Bing keeps coming on strong : will it continue to?

Sat 18 December 2010 15:02, J-P De Clerck, 5 comments

Truveo lends a hand to Facebook to compete with YouTube

Fri 11 June 2010 14:09, J-P De Clerck, 2 comments

Google catches up with digital reality: Caffeine is served

Thu 10 June 2010 18:47, J-P De Clerck, 1 comment

SearchCowboys: a community update

Tue 8 June 2010 18:30, J-P De Clerck, 2 comments

SEO and SEA thrive while Google campaign prices keep growing

Fri 4 June 2010 12:43, J-P De Clerck, 1 comment

How Google sees branding & your brand can shine in search

Thu 3 June 2010 14:15, J-P De Clerck, 1 comment

Jeffrey Eisenberg on SEM intent and landing page conversion

Mon 31 May 2010 19:38, J-P De Clerck, 1 comment

The double value of a first place in Google’s search results

Wed 26 May 2010 21:07, J-P De Clerck, 4 comments

Google reveals AdSense revenue share: do you care?

Tue 25 May 2010 18:39, J-P De Clerck, 1 comment

Search rules in online retailing

Thu 20 May 2010 20:05, J-P De Clerck, 1 comment

How to identify good keywords using social media monitoring

Fri 14 May 2010 18:12, J-P De Clerck, 2 comments

The three SEO timelines and ranking algorithms

Thu 13 May 2010 18:55, J-P De Clerck, 1 comment

Content & conversion: is good SEO copywriting enough?

Thu 13 May 2010 16:49, J-P De Clerck, 3 comments

Google’s lessons in dating: SEO and relationships

Wed 12 May 2010 19:17, J-P De Clerck, 1 comment

An interim-publisher saying hello & inviting you to converse

Wed 12 May 2010 13:11, J-P De Clerck, 20 comments

Onsite social optimization: benefits and strategies

Tue 11 May 2010 16:06, J-P De Clerck, 3 comments

Social media and search: SMO in the real time age

Tue 11 May 2010 15:29, J-P De Clerck, 1 comment

Social media monitoring, keywords and link building

Fri 9 April 2010 11:16, J-P De Clerck, 1 comment

SEA and landing pages: still work to do

Fri 26 March 2010 13:46, J-P De Clerck, 1 comment

Two effective but less often used traffic sources

Wed 17 March 2010 10:44, J-P De Clerck, 7 comments

UK SEM agency Greenlight on SEM, tracking and Twitter

Tue 16 March 2010 17:01, J-P De Clerck, 1 comment

SES London 2010 : Jim Sterne on social media analytics

Fri 19 February 2010 20:05, J-P De Clerck, 2 comments

SES London: Avinash Kaushnik on long-tail keywords

Tue 16 February 2010 15:12, J-P De Clerck, 7 comments

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J-P De Clerck

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J-P De Clerck

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