Content & conversion: is good SEO copywriting enough? Marketers need to have teasing and effective content on their web sites and blogs to attract visitors and customers. After all, that's what SEM is about as well: getting visitors to your website or to a specific landing page. Blog marketing, content marketing, SEO, they all have one thing in common: they are forms of inbound marketing and inbound marketing revolves around content.... read more How to measure the influence and conversion of social media Below is a YouTube movie that is not really new but it’s still very relevant and explains well how to measure social media. Amy Martin of Digital Royalty offers an effective way to measure the impact of social media on a brand’s popularity. She shares a propriety method and formula for measuring a brand’s online Return on Influence. Conversion of social media is reduced to three key metrics.... read more Onsite social optimization: benefits and strategies The process of using social networking sites to increase traffic is known as onsite social optimization. An online business that employs different strategies, such as live chats, to drive social participation by users on its website is said to be on the right track to make its onsite social optimization process a success. In this post I look at 3 steps to generate social traffic, based upon "Social: The Next Search".... read more Social media and search: SMO in the real time ageAccording to UK-based PR, search and social media agency Punch Communications, “the addition of real time social media factors into results on search engines could serve to galvanize the quality of organic search”. The influence of social media on search engine results is becoming more and more prominent every day, and is likely to get even more significant in near future. News or current events are traveling across the world much quicker than ever before thanks to social media.... read more Guest blogging for dummiesI’m a relatively new face on this blog, and blogged here for a while, and I thank the owners of it to have given me the opportunity to be here. I’ve been following, to my stupefaction, what has been going on here the last few days, so I wanted to talk about guest blogging. When people invite me to guest blog, I thank them. Not because I can use the exposure or links, but because they think I can add value to what they do. It’s standard practice that the people who invite you to blog, ask for a biography that is placed at the bottom of each post you write. It contains a brief explanation of who you are and what you do. It also contains a link, sometimes two or three. The link(s) can change.... read more |
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