The second session of day 2 covered digital asset optimisation. It’s often difficult to establish value of the digital assets and establish how they tie into the ROI matrix. It was a great session with some expert speakers.... read more
Second session of the day and the focus was on real time search. It was an interesting session although probably didn’t contain that much information on opportunities within real time search within Google.... read more
Back in my development days we used to have a saying, ”what Intel giveth Microsoft taketh away”.
Google has made a major move into mobile ad serving with its $750 million buyout of AdMob. Founded in 2006, AdMob’s progress has been rapid; they served their 100 billionth mobile ad in August this year. AdMob’s offering differs considerably from Google’s with the search giant offering predominantly mobile search and SMS ads whereas AdMob concentrates on display and “in application” ad serving.... read more
Early morning start to A4U with some really tired and hung-over faces from the previous evening in attendance.
Overall it was a really great session with all panellists delivering great content and tips. Some of the highlights below.... read more