PPC Ads that turn your neck: wins and fails

Thu 16 July 2009 13:15, Ulf Weihbold

PPC Ads that turn your neck: wins and fails

Writing good ad copy is not always a very easy task. The copy has to be engaging, relevant and additionally they should perform well as in having good conversion rates.

Since every ad copy writer always tries to achieve these goals, sometimes it is essential to think out of the box. In this article I listed some of the biggest fails and wins which I have seen so far:... read more

The myth of the ideal PPC account structure

Tue 9 June 2009 15:53, Ulf Weihbold

The myth of the ideal PPC account structure

There are literally tons of articles and blogposts about the ideal account structure for your PPC Accounts. But who really gets this right?

Let’s trust an authority site, Google, and that’s what they tell us: “ Successful advertisers, however, tend to build many small, highly targeted ad groups around individual products or services “ (taken from). This basically means to be as granular as possible.... read more

Ulf Weihbold

SearchCowboys blogger

Ulf Weihbold






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