SES Amsterdam - Beyond Googling

Tue 17 March 2009 22:37, Jellert Dekeyser

My last blogsession is one of a kind. “Beyond Googling: Where will your customers be searching in five years?”

This case is presented by Anne Kennedy, she’s a member of the SES Advisory Board and Managing Partner and Founder Beyond Ink and has more than 40 years experience in the field of marketing and public relations.

SES Amsterdam - Google Analytics for your SEM campaign

Tue 17 March 2009 17:35, Jellert Dekeyser

After lunch I've chosen to follow the session about 'How to commit Google Analytics in such a manner that your SEM can improve'. Where are we going to find both quick wins and insights for an ideal and profitable SEA campaign?

That answer was given by Egan Van Doorn, consultant at OrangeValley and one of the pioneers of web analytics in the Netherlands. By site analysis’s he tries to achieve an optimum online return on investment.

With 10 years of experience in the field of Web Analytics and as a blogger of webanalisten.nl he's pleased to share his knowledge what to do with Google Analytics.... read more

SES Amsterdam - Cross Media Effect on Search

Tue 17 March 2009 14:35, Jellert Dekeyser

The second keynote speaker is Franc Goebbels from OMD and discusses the cross media effect on search. He explains that all marketing activities can have an enormous impact on the online search behavior of the consumer and how to identify your brands role in the search results.

Franc Goebbels is Head of Digital at OMD Netherlands and interactive since 1997. OMD is under the wings of the Omnicum Media Group.

The sessions begins with the question that you have to see and interpret everything in a more broader perspective. ... read more