Twitter now has individual meta descriptions

Mon 4 May 2009 00:52, Martin Assmann

So far the meta description on all Twitter pages was the same:

<meta name="description" content="Twitter is a free social messaging utility for staying connected in real-time">

Recently they have made some changes and use now the information from the „One Line Bio“ to put it in the meta description. On single tweet pages the entire message is used. Because the Twitter user has only 160 chars to describe themselves in the bio and 140 chars for a tweet it fits perfect. Up to now Google has not updated the search result snippets.

Here you can see the new meta description for the Searchcowboys Twitter profile which is identical with the "One Line Bio":

<meta content="Searchcowboys, THE weblog on European SEO, Search, PPC and more." name="description" />

By the way, do you follow @Searchcowboys?

Twitter now has individual meta descriptions

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AdWords-Favicons available for a bigger audience?

Sat 14 March 2009 22:46, Martin Assmann

Already in the last few days Google tested favicons in AdWords ads for a small audience, amongst others in Germany. I just read about it but I wasn't able to see them. Since a few hours I do and I suppose that it's in cause of todays AdWords system maintenance. It's still a test and not a full rollout of the feature. So far the favicons are not visible to all Google users in Germany, but maybe the audience is getting bigger?

I'm looking forward to your feedback!

Here is a screenshot for the search term "versicherung" (German: insurance) at

AdWords-Favicons available for a bigger audience?

A bloggers view on search in Europe: Martin Assmann

Mon 16 February 2009 16:41, Martin Assmann

A bloggers view on search in Europe: Martin Assmann

[Editor]Germany is an ever growing market when it comes to search engine marketing and paid search. We can see that by the growing amount of blogs and articles on the subject.

Because of this growing market we are again very happy to have another German blogger joining our forces. This time we can welcome Martin Assmann to our team. Martin is a SEM Account Manager at iCrossing Germany since 2007 working from in Munich. Before it he studied Online Media at the Furtwangen University in Black Forest and graduaded as computer scientist.

Martin also starts of his Searchcowboy-career with a post on search in Europe. He takes a surprising legal angle at it. Enjoy!... read more

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Martin Assmann

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Martin Assmann





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