It came as no suprise to hear Google officially announce support for the canonical link element, what came as a suprise was that it came before the christmas break. News of impending cross-domain support was announced by Google back in October at SMX East as a means of handling legitimate cross domain content duplication.... read more
Adtech is not one of the first conferences many UK based search marketeers will think of in terms of attendance, however I was pleased to see not only a good turnout at the conference but a vibrant engage audience wanting to talk all things digital.... read more
There are a number of SEO tools out on the market on the market ranging from the SEOMoz suite of seo software tools to other search marketing tools such as Corvario whose offerings offer professional search marketeers a plethora of competitive intelligence.
One of the tools is SheerSEO, created by Eyal Aldema from Tel Aviv, Israel. The tool itself offers many of the features you would expect of a standard SEO product, such as traditional rankings options (with an historical tracker) integrated into the system, page rank monitoring tools and *cough* keyword density checkers. As with other rank monitoring software such as Web Position Gold and Advanced Web Ranking these can be exported to other system in order to analyse further. Historical results can be retrieved across the three (current) main search engines (Google, Bing and Yahoo)... read more
Despite Google's best efforts to steal the limelight away from Microsofts launch of Bing, one has to suggest that Microsoft will not be overly disappointed at the launch of their flagship search engine Bing. Officially launched on the 3rd June, Bings column inches have been fairly impressive both in terms of traditional and industry specific coverage.
... read more
There is a still a perception amongst many non-SEO savvy professionals that optimising for the search engines means stifling creativity, stuffing a page full of keywords and creating a number of irrelevant and useless pages for the purposes of gaming the search engines. However modern day SEO is a different game - and there is more considerations to SEO now than ever before.
With more and more organisations turning to SEO in order to drive greater volumes of searchers to their websites, ticking the SEO boxes is becoming more and more important and the role of on-page within the various search engine algorithms will always play an important part in ultimately determining relevancy. Even the simplest of changes to a page can drive a site from 800 to 300, however given the lack of traction that low in the search engines one ultimately has to determine your objectives and priorities when determining what level of interaction to deploy within a website.... read more