SEMSEO is one of those few conferences where also experienced search marketers can learn something. Organizer Alan Webb of Abakus Internet Marketing opens every conference with the words „We assume that you're a little experienced in SEO and that you know what a title tag and a meta description is!“ With this phrase he expresses exactly the goal of the SEMSEO conference: being an advanced conference for professional search marketeers.... read more

Raven SEO toolbox is one of the few tools I use on a daily basis. For three weeks Raven announced a partnership with Majestic SEO and now they already released two new tools using the Majestic SEO interface: “Site Finder” and “Backlink Explorer”. If you want to test these tools for free I suggest you read till the end of the article!... read more

One of the highlights in a German searchmarketer's year is the SEMSEO conference & Pubcon in Hannover. The event is organized by Abakus Internet Marketing, one of the leading SEO agencies in Germany and owner of the most popular German forum on SEO.... read more

A surprising move from Google: the world's biggest search engine is considering closing its Chinese offices and online services. Reason is the continuous Chinese Internet censorship of the search engine. In addition, the internet giant complains that several e-mail accounts of human rights activists were hacked.

Google is considering its withdrawal from China and will no longer tolerate censorship and hacker attacks on e-mail accounts.... read more

This post was voted "BEST POST ON SEARCHCOWBOYS IN 2009". Evert's post was a follow up of his presentation he did at SES Berlin. A presentation which got a standing ovation, something you don't see very often at a conference.

"Getting attention through creative adtexting"
Originally posted on December 1st 2009

Many people asked me where they can download my presentation of Search Engine Strategies Berlin. Unfortunately I can’t publish it like this. I have to clean it up a bit before publishing it and to be honest, I’m not sure I will. But in this post I’ll tell you the whole story again of my presentation at SES Berlin called:

My session was about attention. Attention by using Google Adwords in a creative way. The problem is, that when you get creative with Google, you’re probably violating their guidelines ;) So I looked at the guidelines and showed the public some things you can do to attract the user’s attention.... read more