I was delighted to attend the first Conversion Conference at the beginning of this month in London. Led by Tim Ash as chair, it was a conference dedicated to how to make more money with your website by increasing conversion. The word conversion to me means simply getting people to do what you want them to do on your website. What surprised me was the depth in which this simple notion was covered in the two days of conversion conference. ... read more

Finally we know what the bouncing balls were for. Google has changed the game for search in 2010 with Google Instant. Google Instant appears when you login with your Google account to Google.com. As you type your search query, search suggestions appear below the input field and the search result page changes as you type. Will this change how Google users interact with the results and the impact your Adwords have on them? It certainly will!... read more

UPDATE This morning i visited Google.de to be surprised by a new interactive doodle for (which I think) is Google's official 12th birthday. It consists of multiple, colored, bouncing but time-wasting spheres. It has also been seen on Google.co.uk and will undoubtedly appear on other Google search sites. Happy Birthday Google? ... read more

Adage.com has gotten hold of an internal Google search spending document which gives a partial overview of how much money the big brands are spending on Adwords. Depending on your view, there may be some surprises here, especially how much BP spent on Google Adwords in June 2010...... read more

According to the Google Webmaster Blog, Google is now indexing .SVG, (Scalable Vector Graphics) presented as an alternative to Flash. But who besides wikipedia actually uses .SVG? In my view, .SVG is akin to Flash when used in content - what kind of relevance does it add? ... read more