We know that page load time is a ranking signal so it is very important to achieve the best possible load times. Read on for 10 handy tips to improve your site performance.... read more
Google has rolled out its new search platform Caffeine in June, but the company has been a little tight lipped about the implementation details. We were told that Caffeine can incrementally update the search index and produce "50% fresher" results, but Google did not go into further details. All of that has changed with two Google search engineers, Daniel Peng and Frank Dabek publishing a paper describing the technology that drives Caffeine, called Percolator.... read more
Mark Berendsen of Google NL starts off his presentation by telling us that Google has been with us for 10 years now. The online search market has experienced a significant growth over the years, but even now a lot of industries are not using or barely scratching the surface of online marketing. There's a lot of work to be done yet! He praises the work of the search engine agencies who have brought more and more clients to online marketing. All this serves as a nice intro to Mark's role in Google: he is an "Agency Partner" - the linking pin between search agencies and Google.... read more
Wordtracker has released an interesting new tool recently called "Keyword Questions". It's a free tool that lets SEM's find specific questions that people type into search engines.
After typing a few keywords in the search box the Keyword Questions Tool will search the Wordtracker database for search phrases consisting of full sentences that contain your keywords. We get to see up to 100 results and each result is shown with the number of times the question was asked in the last 140 days.... read more
(Editor)Since Searchcowboys is just 'starting up' you might not know all our bloggers and what they stand for. We've asked our bloggers to write a post about their view on the European Search Market. What are their thoughts, how do they see the future of Search in Europe and what is the difference between US and Europe.
In this post it's Mark Farragher's turn. Mark is the CTO of FirstFocus, a search engine marketing agency in the Netherlands that provides consultancy, search related services and CMS software (OnTarget).... read more