While we're moving towards the most important season of the year for the online retailers, Google is testing a couple of new ad formats. I've seen a few of them in Holland already, but most of the tests are done in the US. Is it a coincidence or is Google testing the new formats deliberately around this time of year? The search volumes will increase exponential towards the Christmas season and that means they're getting more relevant test results. Smart thinking!
Let's have a look at (some of) the new ad formats.... read more
The end of September 2007 Google introduced a new tool called the Conversion Optimizer. This tool is a response from Google to the shifting interest of advertisers from CPC to CPA. The second 'shift', because in the old days of search engine advertising there was the shift from CPM to CPC.
Now, almost 2 years later, Google notices that more and more advertisers use this tool to manage their AdWords campaigns. Google estimates the spending via this tool to be 1 billion this year.... read more
Last weekend I went to the cinema to see "Terminator Salvation" (what a disappointment). Before the movie started there where a view trailers of coming movies (looking forward to "Transformers 2"). There was also a trailer for the movie "2012" which ended with the possibility to find out the truth by searching on Google for: 2012.... read more
We all know Google AdWords is an highly appreciated online marketing tool to drive traffic to and conversions on websites. In this context “we”, I mean the experienced Google AdWords marketeers who know the system inside out (but still have to get used to the new interface, but that’s a whole other discussion).
A couple of months ago Google renewed their Google AdWords Help Forum and being one of the regular visitors of the old forum I was asked to become administrator for the new forum. Looking at the fact that I work with Google AdWords almost everyday for the past 4.5 years and I like helping people with AdWords problems I gladly accepted the ‘job’.... read more
Jen Brown talked about Ad Director; the bid management tool of WebTrends. This tool manages huge campaigns automatically.
True complexity of paid search