It was amongst others Jason Calacanis who a couple of years ago started the discussion on the pollution of search results. He claimed that most results in Google were spam. In a presentation he held in Paris he showed several malicious Google results. One of the reasons he pointed this out was his then new searchengine Mahalo which because it was all done by people, wouldn't have any spam results.
Here's the difference between Google and Bing: Google very proudly announced the site snippets last week. Almost immediately blogposts around the world were written on the subject off course on Twitter there were many tweets on the subject.
At the Bing-offices they must have looked at it with somewhat of a strange feeling. It after all is a feature which also exists on Bing. Their feature however got a lot less attention. They 'only' had a blogpost on it on their search blog. Not many responded.... read more
We knew it was coming for a while, some spotted the links in the snippet texts already, but just before the weekend Google 'officially' launched the renewed site snippets. In these snippets you can now put links to parts of the page which cover the different part of the search. It's anchor texts put into the snippets.
It's one of those rare moments, which one day I hope to have myself, being able to sit down with the big man at one of the biggest companies in the world. Michael Arrington got to sit down with Steve Ballmer this week. A full hour of talking.
Avinash Kaushik, amongst other things a Google Analytics evangelist, will release his newest book on the analytics topic in October. In the book he will describe that you need different ways of measuring. Not only site analytics are important, so are social media stats. The number of Twitter followers, the niche you might be in and retweets for example are all points of measurement.