Get them while they're shopping

Wed 25 February 2009 10:45, Bas van den Beld

Get them while they're shopping

When are online advertising messages most effective? When will surfers click them? If we only knew... Well now we do. Internet Advertising Bureau (IAB) UK together with Lightspeed Research performed a survey to find out when internet users believed they were most receptive to advertisements.

The results weren't very shocking: consumers think they will most likely respond to ads when they are researching and shopping. Though this is not a very surprising result, the research does give us some more insights.... read more



GMail down: Google is letting us know they are in charge

Tue 24 February 2009 13:41, Bas van den Beld

GMail down: Google is letting us know they are in charge

Big troubles in internet paradise today when during the morning the Google Mail service GMail went down. Twitter was overloaded with people complaining or asking question about the status of GMail.

Within a very short time it became clear that most internet marketeers and search marketeers rely on GMail for their day to day jobs. And that when Google goes down, they go down.

The number of responses and the kind of responses we saw revives the discussion: are we depending on Google to much? How can one company stop an entire business?... read more



It's not Atlantis, let's find the Loch Ness Monster!

Tue 24 February 2009 10:34, Bas van den Beld

It's not Atlantis, let's find the Loch Ness Monster!

Google is supposed to be a search engine. But with all the 'extra's' they are serving you can hardly think of them as 'just a search engine' anymore. One of their 'extra's' however seemed to have found something interesting. And as you know searching leads to finding. Google Earth supposedly found the lost city of Atlantis.

It was buzzing all week last week about the 'discovery' on Google Earth. Markings in the ocean on the west coast of Africa showed a pattern which could indicate there once was a city there. But the buzz is gone now, Google officially told us we had not seen Atlantis, nor aliens.... read more



Brits are afraid of... cats?

Tue 24 February 2009 08:30, Bas van den Beld

Brits are afraid of... cats?

Brits are afraid of flying and cats. That is, if you believe that searches are an indication of what people are  thinking and doing. Numbers provided by Hitwise show that the most searched for fear in the UK was ‘fear of flying’.

For the 12 weeks ending 14/02/09, UK Internet users searched for over 8,500 distinct terms containing the phrase ‘fear of’. Flying and cats are the most searched for 'fears' in that period.... read more


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Remember the other search engines?

Mon 23 February 2009 17:26, Bas van den Beld

Remember the other search engines?

On the internet entire forums are dedicated to old tv-shows or old movies. 'Remember MASH? Remember the Avengers?". Soon we might have forums remembering the 'other' search engines that once were.

Do you 'remember' Lycos? Or Altavista? That could be topics in such a forum when things are going the way they are now in Europe. Dutch Search Marketing Firm Checkit recently showed that in Holland people are forgetting about the 'other' search engines. Brand awareness seems to become a problem for the smaller search engines.... read more



Change fonts in Adsense

Mon 23 February 2009 08:42, Bas van den Beld, 0 comments

The ultimate search engine

Fri 20 February 2009 15:04, Bas van den Beld, 1 comment

Yahoo tries it the mobile way

Tue 17 February 2009 17:25, Bas van den Beld, 0 comments

Searchcowboys: the place to be during SES London

Mon 16 February 2009 21:33, Bas van den Beld, 7 comments

Zcapes wants you to know what’s going on right now

Mon 16 February 2009 10:31, Bas van den Beld, 0 comments

Sweden wants ‘Pirates’ behind bars

Mon 16 February 2009 09:06, Bas van den Beld, 0 comments

Autotrack successfully sues other car-search engine

Fri 13 February 2009 14:03, Bas van den Beld, 1 comment

Finnish paper mill will be Google Data Center

Fri 13 February 2009 11:54, Bas van den Beld, 0 comments

Is this the YouTube business model?

Fri 13 February 2009 10:05, Bas van den Beld, 0 comments

MP wants to stop Google gambling ads

Fri 13 February 2009 09:10, Bas van den Beld, 0 comments

Follow what's going on at SMX West

Thu 12 February 2009 16:55, Bas van den Beld, 0 comments

Must read: A closer look at Yandex

Wed 11 February 2009 14:37, Bas van den Beld, 1 comment

Google goes Mobile

Wed 11 February 2009 10:15, Bas van den Beld, 1 comment

Dutch web shops believe in Search

Tue 10 February 2009 14:33, Bas van den Beld, 2 comments

Bas's column: SEMMYS: where was Europe?

Mon 9 February 2009 11:03, Bas van den Beld, 6 comments

Eyetracking shows Universal does change behavior

Fri 6 February 2009 21:17, Bas van den Beld, 1 comment

UK Search market sees an increasing growth

Fri 6 February 2009 15:07, Bas van den Beld, 2 comments

Twingly working its way through Europe

Fri 6 February 2009 13:21, Bas van den Beld, 1 comment

Yandex makes up to 233 milion Euros

Thu 5 February 2009 15:37, Bas van den Beld, 0 comments

Matt McGowan interview part 2: SES will be growing

Wed 4 February 2009 17:20, Bas van den Beld, 0 comments

Dutch IAB Search Taskforce sets up RFP

Wed 4 February 2009 16:34, Bas van den Beld, 0 comments

Search and Social Media important for Europeans

Wed 4 February 2009 11:10, Bas van den Beld, 0 comments

Matt McGowan offers Searchcowboys readers discount at SES

Tue 3 February 2009 17:10, Bas van den Beld, 3 comments

Googlers might face Italian jail time

Tue 3 February 2009 15:30, Bas van den Beld, 0 comments

Google Earth 5.0 takes the next plunge

Tue 3 February 2009 10:54, Bas van den Beld, 1 comment

Bas van den Beld

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Bas van den Beld

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