Anne Kennedy is the final speaker of the day. Below the live coverage
Today in Amsterdam is Search Engine Strategies. This SES is focused on the Dutch Market. Therefore many of the speakers will be telling their story in Dutch. Nevertheless we believe that what is being said here in Amsterdam could be in interest for all Europeans. So Searchcowboys is present to cover the event!
At SES Amsterdam we are covering live some keynotes. After the read more you can see what we covered live of the Kevin Ryan-session. We will be covering other sessions through blogposts and pictures, so stay tuned!... read more
Microsoft stops offering their Microsoft adCenter Analytics beta program. The Microsoft Advertising websites says it has been closed, and no additional invitations will be extended.
Google believes that (search) marketers are forgetting about the basics of Adwords, that's what you can conclude if you see the video below. Advertisers almost always know what to do with the 'advanced features' but forget about how the auctioning actually works. So Google decided to call in Chief Economist Hal Varian to explain how your maximum CPC bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages.
The world of search is a strange world, so is the mobile world. You can never be sure of your position in the market so it seems.