Special Feature for Duanwu Festival

Fri 22 June 2012 18:00, Editors

Special Feature for Duanwu Festival

Today is the traditional Duanwu Festival (also named Dragon Boat Festival) in China. It is a festival for commemorates the death of poet Qu Yuan. As a national festival, normally people celebrate it in all kinds of off-line activities. This time, all kinds of online channels join in and become a new trend of online promotion.

First is Baidu. Baidu is always quite actively involved in all kinds of tradition, which is the same for be this time. Below is the search page of Baidu. To start the boat race, click on any of three boats you like, and click to start the racing.

Duanwu

Baidu also customized its search page, when searching “Duanwu”, you can see a customized calendar.
Baidu%20Duanwu%20search

Social media is also involved in this special day. Renren, the Chinese Facebook, has a special logo and all kinds of discussion about the custom, food and activies.
Renren%20Duanwu%20logo

Weibo (Chinese Twitter) does not integrate itself that much, but the word “Duanwu” has being listed on the top of Weibo search, with a daily volume 8400. Weibo verified companies all launch campaign to promote under the name of “Duanwu”.

Here is a short story about the origin of Duanwu festival. Two Thousand years ago, Qu Yuan was a famous poet and a high positioned official at that time in a country named Chu. Qu was banished for showing disagreement with the King, and accused of treason. 28 years later, Chu was conquered by another country. Qu Yuan committed suicide by drowning himself in the River. The local people, who admired him, dropped sticky rice triangles wrapped in bamboo leaves into the river to feed Qu Yuan in the afterlife. They also paddled out on boats, either to scare the fish away or to retrieve his body.



Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Boston Marathon Bombing
  • Inauguration of Social Media Lab in Mumbai
  • Litago
  • Litago
  • Litago compaign
  • Perfect Sunset
  • Mom social media
  • Let's be careful out there

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap