Business Case for Online Marketing China
When talking about online marketing in China, many have the doubt on the real effects. Will online marketing really bring you business from China? What is the ROI? Are Chinese businessmen looking for business opportunities online? Here, I present you a successful case, and you can see how I helped an investment agency to get leads by improving the online exposure in China.
“The WestHolland Foreign Investment Agency (WFIA) is a government investment organization assisting and advising international companies for business location, location expansion and relocation services in WestHolland, the Netherlands.”
I provide custom made online marketing strategies and implementation services in order for WFIA to successfully engage with their target audience in China, thus generating qualified leads and business opportunities.
Challenges for the Chinese website:
Customer expectations: Improve online exposure in China mainly from Baidu.
ROI of Baidu campaign:
Data September 2011
WFIA loaded the Chinese content in September 2011
Data April 2012
Baidu campaign was online and stable after December 2011, and the CTR has improved from 1.9% to 5%.
Besides WFIA, I also helped other companies to improve the online exposure in China. If you want to improve online performance in China, just let me know. I would like to give you customize-made solutions for your site. My email is: Kelly@firstfocus.nl.
*Image on top is from business-case-info
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