Business Case for Online Marketing China

Thu 7 June 2012 16:00, Kelly Ge

When talking about online marketing in China, many have the doubt on the real effects. Will online marketing really bring you business from China? What is the ROI? Are Chinese businessmen looking for business opportunities online? Here, I present you a successful case, and you can see how I helped an investment agency to get leads by improving the online exposure in China.

“The WestHolland Foreign Investment Agency (WFIA) is a government investment organization assisting and advising international companies for business location, location expansion and relocation services in WestHolland, the Netherlands.”

I provide custom made online marketing strategies and implementation services in order for WFIA to successfully engage with their target audience in China, thus generating qualified leads and business opportunities.

Challenges for the Chinese website:

Low web traffic from China
Lack of conversion
Content does not comply with Baidu standards

Customer expectations: Improve online exposure in China mainly from Baidu.

Solution:

Rewrite content according to Baidu copywriting standards
Set up and management of a Baidu keywords campaign
Provide Baidu SEO consultancy

Results:

Web traffic has increased 10 fold compared to the start of our cooperation.
Ranking in the unpaid search has dramatically improved
Conversion: we are very pleased that our combined efforts have lead to new projects for WFIA. On 2012 (till May), WFIA has reviced 8-9 serious conversions from China through the website, and 2 of them has already become projects.

ROI of Baidu campaign:

Media expense: RMB10863.90
Visitors: 7000+ visitors
Conversion rate: 4.15%(April 2012)

Data September 2011

WFIA loaded the Chinese content in September 2011
Visitors from China: 89
Time on site: 2 minutes
Conversion: none

Data April 2012

Baidu campaign was online and stable after December 2011, and the CTR has improved from 1.9% to 5%.

Besides WFIA, I also helped other companies to improve the online exposure in China. If you want to improve online performance in China, just let me know. I would like to give you customize-made solutions for your site. My email is: Kelly@firstfocus.nl.

*Image on top is from business-case-info

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