Baidu launched its new Smartphone
Baidu pushed its way to the highly competitive mobile phone market again. After the launch of Streak Pro D43 together with Dell last year, Baidu is ready for the second version on Smartphone, the Changhong H5018! The new Smartphone has been released a few hours ago, but is not for sale yet.
The phones in the image are said to be the new version. This time, Baidu designed it jointly with Changhong, a local company.
It is not the first time that Baidu launched its Smartphone. To stay dominant on the Internet market and connect closely with users, Baidu worked with Dell to install its operating system on a Dell-branded Smartphone (see picture below) targeting the high-end market, but it did not sell well. This time, Baidu changed from high-end to a low-end market, and counts on the sales by young people in small and medium-sized cities. It will only cost around $150.
Since the phone is not yet on sale, there is not many information available, not to mention the usability. The OS of the Baidu Smartphone will run on a re-branded Baidu cloud technology, which is revised from Android. Phone users can have access to a 3-megapixel camera, handwriting recognition software and a 100GB of cloud storage — with the possibility of adding additional storage at no charge. Baidu Cloud will also feature integrated voice controls, similar to what Apple has with Siri.
The low-end Smartphone market
Baidu isn’t the first software giant to launch a cheap Smartphone. Last year, after HTC, Samsung released low-ended Smartphones in the market together with lots of local e-commerce and telecom providers. The market is crowded with lots of options for customers. It needs massive marketing activities before Baidu gains a small share from the market.
I am anxious to see how far the Baidu Smartphone goes on the low-end market.
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12 June 2013 / 13 June 2013