Baidu VS Google, why Baidu plays big in China?
For the fail of Google in China, many said it is mainly because of the censorship from the government. Should there be other reasons for the domination of Baidu? Of course! Google should shoulder the responsible for its fail. In my opinion, the situation right now for Google is not positive, and there is not much room in the market even Google wants to go back later.
Many researches show the online behavior for Chinese internet users are so different from the rest. Baidu knows it quite well, and adjust its products all the time and work with many online platforms to provide the most relevant results and give the convenience to users. Below are the big changes I also wrote about before.
When talking about technology such as algorithm, of course Google is more advanced right now, but many admit that Baidu is better in recognizing Chinese language. So Google does not have lots of advantage here. The users favor the interface of Baidu. For example, in Baidu Map, you can get more detailed information about real-time road traffic, route and shops, but none on Google. Though sometimes the results Baidu provides do not fit that well, but taking other convenience into consideration, many Chinese users will choose Baidu for sure.
*Image is from Worldmeets
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12 June 2013 / 13 June 2013