Baidu display ads – remarketing

Mon 28 November 2011 13:58, Kelly Ge

Baidu display ads – remarketing

This year, Baidu strengthened the promotion on its new function for display Ads – remarketing to make the ads better fit to the needs of target audience. This article is the brief intorduction to this function, and you will know more on the differences between Google and Baidu.

So what is Baidu remarketing?

Baidu remarketing is used to send the precise message to the targeting audiences. The same as Google remarketing, but not exactly the same. For Google remarketing, the official definition is: “Remarketing allows you to show ads to users who've previously visited your website as they browse the Web. When you use remarketing, you'll tag pages of your site that correspond to certain categories you want to promote.” Though both search engines have the same purpose, Baidu is a bit different in functions and settings.

What Baidu emphasis is not tailored Ads, but the brand awareness. Why I conclude in this way? You will have a clearer view after I explain how it works. Below is the management platform for display ads.


The picture shows that there are two ways of targeting, keywords and customer groups. Of course, you can only choose one. Everyone is familiar with keywords targeting, and it is the commonly used for exposure on display sites.

If you choose customer targeting and click “add group”, you will the page below:

The first model “based on search” means that for those who searched certain keywords (match with your keywords setting) on Baidu search will see Ads on display website, and “based on click” means for those who went to your site before will see your ads later. On “expire time”, you can set the time period for targeting groups to see your ads.

If advertisers use remarketing on display campaign, the one who visited the site or searched for certain keyword may see the ads all the time on display websites.

The only thing for sure is that web viewers will have the brand awareness after continuous exposure of the ads from one company, but there is no guarantee whether people will always have positive attitude on this intense bombing. Only by trial that advertisers will know the real effect of Baidu remarketing.

If any of you already try it, please let me know your experience. Thank you.

*All infomation is from Baidu

*Picture on top is from conversie-optimalisatie

  • Comments (10)
  • Baidu
  • Tell-a-cowboy

Comments (10)



  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Scotch Brite – wash your bill
  • Scotch Brite – wash your bill
  • Lynx’s invisible Ads – the most creative idea
  • Google ads in Russian bus shelters
  • Google growing the display advertising pie
  • Google mobile ads

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

Most Read

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap