Paid search – Campaign setting As I mentioned before Baidu campaigns differ from Google campaigns in various aspects. This time I will explain the campaign settings in detail. The
account structure of Baidu is the same as Google, but look at the maximum number
of campaigns and ad groups; the account can be larger than Google. See
below:  The price setting is the same with Google; you only need to pay for each click. Price per click = Ad rank to beat/quality score +0.01 Then we go to the Baidu campaign management platform. Below is the first page when logging in the Baidu management platform.  Choose location: Province is the smallest unit for location in the campaign setting. As a local search engine the major focus is on each Chinese province and the only specific country that can be chosen is Japan.  Ad creation:  The different Baidu ad formats have already been mentioned in the previous post. Want to take a look again? Go to: Baidu paid search -- Ad format
 On the ad group page detailed information such as click, cpc, and campaign status can be viewed and edited. *All pictures and product details are from www.baidu.com CommentSephora: Facebook success0 comments  Chain of beauty stores Sephora has recently finished a great 15-day campaign which allowed the beauty brand to
enlarge its impressive 3 million fan base and engage ev...... read more
Do Facebook campaigns work? - co...0 comments  We saw lots of concerns over the effectiveness of Facebook
campaigns arise last week after a poll found that 4 out of 5 people have never
bought anything as a result...... read more
Do Facebook campaigns work?1 comment  A recent poll by Reuters revealed some alarming data about Facebook advertising, claiming that “four out of five Facebook users have never
bought a product or s...... read more
Stussy Facebook campaign caused ...0 comments  Brands are getting more and more creative when running their campaign on Facebook, especially to get fans to click “Like” and “Share” buttons. ...... read more
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Comments (1)
Thanks for sharing such a great and excellent post.
Vr 23 sep 2011, 16:40