Paid search – Campaign setting
As I mentioned before Baidu campaigns differ from Google campaigns in various aspects. This time I will explain the campaign settings in detail.
account structure of Baidu is the same as Google, but look at the maximum number
of campaigns and ad groups; the account can be larger than Google. See
The price setting is the same with Google; you only need to pay for each click.
Price per click = Ad rank to beat/quality score +0.01
Then we go to the Baidu campaign management platform. Below is the first page when logging in the Baidu management platform.
Province is the smallest unit for location in the campaign setting. As a local search engine the major focus is on each Chinese province and the only specific country that can be chosen is Japan.
The different Baidu ad formats have already been mentioned in the previous post. Want to take a look again? Go to: Baidu paid search -- Ad format
On the ad group page detailed information such as click, cpc, and campaign status can be viewed and edited.
*All pictures and product details are from www.baidu.com
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